Lo4 - Drafts

Draft 1 - 20th June 2019

This draft shows the the first finished draft for my music video, which is just pure footage with jump-cut transitions synced to the music. The video includes no colour grading, all colour seen is from the original clips which gives the video a low-budget and un-proffesional denotation as it connotes that we don't have any professional editing software. This video doesn't have a title scene to tell the audience the name of the song or band, which is very unconventional to not only the indie genre but music videos in general. There are no effects such as slow motion or merging of clips, meaning the overall video consists of the same visuals throughout it's entity, creating a video that isn't entertaining to watch and will easily loose the attention of the viewer. During feedback I was also notified that the video is out of sync with little things such as the drumming and singing, which I knew I needed to change. I was also told that I should add sound effects to the video as the silence in the beginning is confusing and makes the video unappealing to watch.

Draft 2 - October 11th 2019

In this video, I decided to make changes from my previous version by firstly changing the colour of the entire video to black and white. I did this a monochrome denotation is very conventional to the indie genre, therefore I thought by using this colour I'd be making my video look more professional and realistic. However, despite the video looking better than my previous, I found that the use of this effect was again very boring as it made the video look the same throughout in a way hat was boring. I also added a title to this video that occurred through an animation and stayed on the screen during the first four seconds of the first clip, I thought that this looked appealing however it is also quite random how the title is on it's own separate blank screen and the also occurs at the beginning of the music video. I added sound effects such as the sound of footsteps, which I got from a website called free sound.com, I also got sound effects of microphone feedback and a buzzing noise that is typically heard before you plus a guitar into the amp. I really liked these sound effects as they helped tell more of a story and overall made the beginning scene more appealing to watch. However this version doesn't include any special effects.

Final Version - December 18th 2019

In the final version of my music video I decided to change the colour from black and white to have a cool toned, contrasted wash over it. I decided to use colour in a grunge and dark way in order to meet the conventions of the indie genre. I used the three-way colour, to enhance the blue tones within the shadows, midtowns to enhance the green tones in the video and highlights to enhance the warm red tones. I did this because not only would it create a cool contest in highlights and low-lights but I also watched a music video called 'Kathleen' by Catfish and The Bottlmen which had an old-school, 3D red and blue effect on it, which I thought looked really appealing and 'indie'. I also increased the contrast and decreased the satiation to get a stronger opposition between tones without making the video too colourful. I think doing this creates an overall professional, defined denotation rather than purely indie based. I think it was a good idea to do this as in my two previous drafts the colour was boring throughout, however because I enhanced different ones throughout the video the aesthetic of the video was much more appealing and enjoyable to watch. 

I also changed the title scene in the video tube on it's own blank screen as I thought the fact that the title also previously carried on playing during the beginning scene looked un-proffesional like I didn't;t know what I was doing. I also added the sound effect from freesound.com of a crowd talking and let that carry in playing during the title scene to build tension towards the start of the song and reinforce that the band were playing in a live studio. Lastly I added SFX such as the 'additive dissolve' and 'non-additive dissolve' transitions as they made two separate clips merge into one another before completely transitioning, which I think gave a visually appealing and conventional indie denotation as it allowed to viewer to denote both the drummer and the lead singer at the same time, reinforcing the unity of their band and genre. I also think this transition was ideal for my music video as I used other effects such as the 'echo'  which created a ghost like / merging effect. Therefore both effects complimented each other well.